Expert Strategies for Modern Hospitality Marketing Success
Our Services
At our core we believe that people are the cornerstone of every successful destination and hospitality organization. Our Training, Recruitment, and Capacity Building services are designed to strengthen leadership, develop talent, and build organizational cultures that deliver excellence at every level—from boardrooms to front-line service.
We provide custom executive coaching for tourism leaders, guiding CEOs, senior executives, and management teams through transformative leadership development. Each coaching engagement is personalized to enhance strategic thinking, emotional intelligence, and performance management, ensuring leaders are equipped to navigate change and inspire their teams. Our approach blends executive insight with practical tools for decision-making, communication, and accountability—empowering leaders to model the excellence they expect from others.
Our leadership workshops and strategic hospitality training modules are crafted specifically for the tourism and luxury hospitality sectors. These programs cover topics such as strategic alignment, guest experience leadership, service culture excellence, and brand storytelling—helping teams understand and embody the values that define world-class destinations and luxury brands. Whether delivered virtually or on-site, our sessions are immersive, interactive, and outcome-driven.
Recognizing that sustainable growth requires both strong leadership and skilled talent, we also offer recruitment and capacity-building services tailored to tourism authorities, DMOs, and resorts. We support organizations in identifying, assessing, and placing high-performing professionals who align with brand culture and strategic goals. Beyond recruitment, our capacity-building initiatives strengthen institutional performance through organizational design, skills mapping, and succession planning—ensuring long-term resilience and continuity.
Through this integrated approach, The Virtual Executive develops leaders, empowers teams, and builds capacity across the tourism ecosystem. Our goal is to create organizations that are not only strategically aligned and operationally effective but also human-centered—driven by talent, purpose, and the shared pursuit of excellence.
At The Virtual Executive, our Digital & Creative Strategy services are designed to help destinations and hospitality brands evolve in the modern travel landscape—where digital presence, storytelling, and innovation define competitive advantage. We bridge creativity with strategic precision, crafting digital ecosystems and brand narratives that inspire global audiences while driving measurable performance across key markets.
We lead digital marketing transformation initiatives for destination marketing organizations (DMOs), tourism boards, and hotels—helping them modernize their online presence, optimize marketing operations, and leverage the full potential of digital platforms. From website architecture and content strategy to paid media and CRM integration, we ensure that every digital touchpoint enhances engagement, conversion, and long-term brand equity.
Our team specializes in content creation, brand storytelling, and creative direction, working with destinations and hospitality partners to define visual identities and messaging that reflect authenticity, culture, and aspiration. We develop creative campaigns that connect emotionally with travelers—translating the essence of a place or property into a compelling digital experience that inspires travel decisions and loyalty.
Embracing the future of tourism, we guide clients in smart tourism and technology integration, embedding data-driven solutions, automation, and innovation into the visitor experience. Whether it’s implementing smart destination tools, digital concierge systems, or analytics dashboards, we help organizations use technology to enhance personalization, efficiency, and insight.
Finally, we bring a global perspective to campaign planning across the United States, United Kingdom, and European source markets—ensuring strategic alignment between media investments, audience targeting, and cultural relevance. Our campaigns are built on market intelligence and creative strategy, designed to maximize reach, reputation, and return on investment.
Through this integrated approach, The Virtual Executive empowers destinations and hospitality brands to not only tell their story beautifully but to do so strategically connecting data with emotion, innovation with identity, and technology with the timeless art of hospitality.
Our Destination Strategy & Positioning services are focused on helping islands and tourism authorities define, strengthen, and sustain their competitive edge. We specialize in developing national and island master plans that chart a clear path for tourism development, brand storytelling, and market differentiation. From brand and market positioning strategies to the design of public-private tourism council frameworks, our work ensures alignment among key stakeholders. We also conduct in-depth PESTEL, SWOT, and competitiveness assessments to guide decision-making and enhance destination performance.
Within Hospitality & Resort Advisory, we partner with hotels, luxury resorts, and wellness properties to drive profitability and strengthen brand resonance. Our expertise spans revenue management and financial performance planning, ensuring optimized yield and sustainable growth. We craft tailored marketing and distribution channel strategies that align with each property’s target markets and brand DNA. Beyond numbers and systems, we focus on people and experience—enhancing guest satisfaction through service-culture development and integrating wellness, luxury, and lifestyle concepts that reflect today’s discerning traveler expectations.
Together, these consulting services create a cohesive framework for destinations and hospitality brands to thrive—uniting vision, execution, and impact under one strategic umbrella.
Fractional Chief Marketing Officer – The Virtual Executive
Our Founder, Tiffany Howard serves as a Fractional Chief Marketing Officer (CMO) to leading hospitality brands, luxury resorts, and destination organizations seeking high-level marketing expertise with the flexibility and efficiency of an outsourced executive model.
With an extensive background in destination marketing, tourism leadership, and luxury brand strategy, Tiffany brings a rare blend of strategic vision, creative acumen, and operational insight to every engagement. As a Fractional CMO, she partners with executive teams to craft and execute holistic marketing strategies that elevate brand visibility, strengthen market position, and drive measurable revenue growth across global source markets.
Schedule your appointment
Harness the power of strategic marketing insights by booking a consultation with our subject matter experts. Discover how tailored solutions can elevate your brand's presence in an ever-evolving hospitality & tourism marketplace.
About our company
Our mission is to empower businesses with innovative and effective marketing solutions tailored to their unique goals and challenges.
With a team of seasoned experts, we are dedicated to driving growth and enhancing brand visibility in today's competitive landscape. Learn more
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Founder & Managing Director, The Virtual Executive
Tiffany Dana Howard is a visionary leader in Caribbean tourism and luxury hospitality strategy, known for her ability to align brand, leadership, and purpose to drive national and organizational growth.
With an executive background spanning destination marketing leadership, brand transformation, and strategic consulting, Tiffany has served as CEO and board member within premier tourism authorities and luxury resorts across the Caribbean. Her expertise bridges the worlds of public-sector tourism management and private-sector hospitality excellence.
A trusted advisor to tourism boards, resort developers, and creative-industry leaders, Tiffany brings a rare combination of analytical precision, creative insight, and emotional intelligence to every engagement.
Her work reflects a deep commitment to elevating Caribbean destinations into globally competitive, luxury-positioned brands that celebrate authenticity, sustainability, and innovation.
Let’s Collaborate
Whether you are a tourism board seeking strategic transformation or a luxury resort aiming to elevate your brand and performance, The Virtual Executive offers partnership with purpose. Contact Us to begin your strategy conversation.